When we discuss mobility solutions, the first thing that comes to mind is mobile apps. They are all around us. Smartphone users often follow a pattern when it comes to mobile apps.
- They get their first smartphone and become enamored with apps.
- They install a significant number of apps as they try to find ways to make the smartphone useful to them.
- They eventually settle into a pattern of usage that revolves around a handful of apps.
- They delete the apps that no longer have any significant value to them.
- They become reluctant to install new apps, given their assessment that most apps don’t have much value to them.
This shouldn’t dissuade you from considering having a mobile app for your business. What it tells us is that smartphone users are becoming more knowledgeable and sophisticated in their choice of apps. If you can provide a mobile app that delivers convenience and value focused on the needs and desires of the end users, you will have a successful deployment. This assumes that you can position you mobile app in a way that your customers and clients will see that value when you offer it to them.
If you decide to provide a mobile app, take the time to make it work from your customer’s point of view. While you are in the planning stage, create some mockups and have a group of your most valued customers provide their thoughts and reactions. Bring them into the process early so that objections can be considered and dealt with while the cost to do so is low. The most expensive outcome of the app development process is discovering that the app is rejected by the target audience after you have spent lost of time and money only to end up with a failed effort.
Done correctly, a mobile app can be your gateway to a sustained and profitable relationship with your customers. So keep in mind that as much as a mobile app is intended to help you, the end user will ultimately determine its success or failure.